Geodie is a handbags brand founded by, Annette Gharakhanian, an Iranian-Armenian designer who initiated a new path for the design of handbags in Iran, with the aim of balancing the spirit and appearance. An approach that made her clients feel more free in their stylistic choices.
Thus, Annette Gharakhanian tries to eliminate the limits of the practicality in the design of her handbags, in order for women to be able to wear them in their daily life. This goal is achieved through the use of specific and distinct materials that are not commonly used in the industry. Geodie handbags are trying to create unpredictable moments for their audience and the choice of this approach comes from the inspirations of Annette Gharakhanian.
At each collection, Geodie diverts women from their habits and their stereotypes of life, to bring them to new and different directions. For Annette, it is not only the apparent element that counts; but the goal is to create accessories that will awaken all senses such as hearing or tactility. This has led women to develop a strong connection with Geodie and to have a totally unique experience using it.