BOSHIES is a modern Lebanese clothing brand that aims to reflect the diversity and spirit of the region, helping shift the conversation to a more positive note. By creating fashion pieces inspired by the Middle Eastern culture, BOSHIES is not only helping modernize Arab culture, but it also hopes to spread this culture accross the world.
Empowering lebanese artisans
Lebanese artisans were once key to the region’s art scene, creating some of its richest cultural artifacts. Today, these items are reduced to stereotypical Arab souvenirs. Artisans now, more than ever, are struggling to keep their craft alive and make ends meet. To change that, it was important to Elias el Haddad and Diane Ferjane, the brand co-founders to bring these figures back into the creative process.
BOSHIES hopes to keep on producing not only hats, but inspiring artifacts and clothing based on Arabic heritage, all while utilizing local craftman’s expert savoir faire and artistry.