AMAZ comes from the term “Amazigh” which means Berber in the Berber language. AMAZ also refers to love in Portuguese.
With her brand, Fadela Bennani wanted to bring sneakers a unique Moroccan artisanal touch. On the basis of an elegant sneaker, Moroccan craftsmanship elements have been incorporated: “Sfifa”, “Terz Fassi” and “Mozouna”.
Parternship with crafsmen
The AMAZ sneakers are handmade in Morocco by partner craftsmen, the “Maâlems” who, thanks to their know-how, make quality and comfortable sneakers, with an original and unique Moroccan artisan touch. The brand values the ancestral know-how of Moroccan artisans and supports the Moroccan shoe industry.
Eco-responsible brand with a social dimension
Moreover, Amaz is helping to improve access to girls’ education in the landlocked areas of Morocco. A pair bought allows a day of boarding school for a girl in the Atlas.
Vegan and eco-conscious brand, does not use animal material or cardboard or plastic packaging.