Discover new talents from the Middle East and North Africa delivered straight to your door.
This season, Jessica K, the trendy designer coming from Beirut is presenting a colorful collection. She is inviting us to live an Electric Dream, with sequins, and bright colors !
Discover her collection and fall for the season must-have pieces...
Blooming Desert combines pops of colors and the simplicity of a Desert. The #CheymaGirl is a wildflower blossoming in the desert. She's unique, bold and fierce and no-one can stop her from fulfilling her dreams.
MY SOUK IN THE CITY
Discover My Souk In The City, the first online e-commerce platform gathering an exclusive offer of the hottest contemporary designers from Middle East and North Africa. The My Souk In The City edit features more than 400 products references of clothing, bags, accessories and lifestyle offering from middle-eastern brands.
We aim to provide you a unique shopping journey and luxury experience through our offering, making you discover new talents delivered straight to your door. Learn more