About US

My Souk In The City, the first online boutique platform gathering an exclusive offer of the hottest contemporary designers from Middle East and North Africa. The My Souk In The City edit features more than 600 products references of clothing, bags, accessories and lifestyle offering from middle-eastern brands.

We aim to provide you a unique shopping journey and luxury experience through our offering, making you discover new talents delivered straight to your door.
Our selection offers exclusive creations, merging fashion, ethics and social impact.


Our Philosophy 2

My Souk In The City brings together an offer of upfront, trendy and contemporary women’s fashion designers from the Middle East and North Africa. They remain mostly unknown at the international stage, and we aim to gather them in a unique e-commerce platform, to showcase their art, creativity and savoir-faire.

We also respond to a real desire from conscious clients to buy unique brands, which not only offer exclusive creations, but also work in the social field. The majority of our brands work in close collaboration with foundations and social organizations in their countries to contribute in their own way to reducing inequalities or producing in an environmentally responsible way.

“My Souk In The City was born from my researches about the Arab world’s fashion designers, and the most beautiful discoveries I have madeThe project also responds to a deep desire to share these finds and to propose beautiful alternatives to the most established fashion brands in France and Europe”.

Hasnaa Guessous – Founder of My Souk In The City

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